An ongoing content strategy is the best way to establish yourself as a leader in your industry. Carefully written content helps your customers solve their problems but should also be a lead generating activity.
Blog posts, social media content, e-books, how-tos are all examples of content and executed with a set of clear objectives in mind is the overarching component of any digital marketing campaign.
We know that there are times when writing your own blog posts or articles can be a time-consuming task you don't want to do. Whether it's writing for your website, a post for an advertorial, or for Linkedin, we'll cover it.
That's why we offer content marketing services for you, so you can focus on your priorities in the business, and let us take care of the rest.
There are several different types of email marketing, and some are more applicable to certain sectors of the industry than others.
Newsletter marketing is the perfect tool for many trades and services — for example, mechanics, landscapers, and electricians to remind existing customers of seasonal maintenance programs.
Lead nurturing email campaigns are an excellent way to feed architects and builders, product information relating to the stage of the buying cycle they are.
Informational emails are an excellent way to announce a new product or service or upcoming events. A more general email campaign can be used to promote your new blog post.
Transactional emails should be used to welcome new customers, confirming orders, or following up. These types of emails can be automated, saving you time and money.
If you are interested in our email marketing services, don't hesitate to reach out.
SEO & SEM
Optimising your website for search is an investment in the future. Results can take time, but the work you do now will pay off in dividends further down the track.
However, it is still crucial for your business to show up at the top of the list on search engines like Google. Focussing on keywords that people in your area are searching, can ensure you're on that first page, every time.
There are other strategies to consider here, such as on-page optimisation, off-page, and technical optimisation.
SEO is not an area that should be ignored if you are looking for a strong online strategy.
With monthly updates, you can be sure that you're getting the value you pay for if this sounds like something you want to hear more about, feel free to contact us.