The Basics of Link Building: Why Your Website Needs Links


Christchurch's digital marketing strategy firm - My Digital Marketing Agency, explains the importance of link building as part of your digital marketing strategy.


If you're running a website, it's essential to make sure you're doing everything to improve your SEO. This article will discuss the basics of link building and why your website needs links. We'll also provide tips on how to get started!


What is link building, and why is it essential for your website?

In short, link building is acquiring links to your website from other websites.


This digital marketing tactic is an integral part of your marketing activities.


Firstly, it helps improve your SEO ranking, which leads to more traffic and more conversions.

Second, it helps establish your website as an authority in your industry. When other websites link to yours, it lends credibility and improves your reputation.


Not all links are created equal.

To get the most out of your link-building efforts, it's essential to focus on quality over quantity.


When your marketing agency or in-house team is looking for links, make sure to choose websites relevant to your industry and target audience and have high authority.


Otherwise, you may end up sacrificing your SEO ranking and credibility.


How to incorporate link building into your marketing strategy

There are a few different ways to go about link building.


To obtain links from other websites, your first goal is to create content that is likeable, shareable, or relevant to your potential customers.


Once the content is written or created, your mission is to distribute the content, and other are several ways of doing this.


One popular method is to offer the content to other websites as a guest blogger. Once published on someone else's website, include a link back to your website.


Another way to get links is to pay for digital advertising on Facebook or Google ads. Search engines will recognise your website as a genuine business or information source, and your ads will point back to your website, creating another link.


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Another method is to reach out to influencers and ask them to share your content on social media platforms.


You can also create helpful resources, like infographics or ebooks, and offer them to other websites for a link.


If you're unsure where to start, try reaching out to some of your favourite website owners or peers to see if they're interested in guest blogging or sharing your content. An example of this could be your industry governing body website, such as Master Builders or Registered Master Landscapers. These sites are often looking for content to publish, and you could do this in exchange for a link.


The benefits of a strong link building strategy


Improved search engines ranking

One of the most important benefits of link building is improved SEO. By acquiring links from high-quality websites, you can improve your website's ranking on search engine results pages.


Credibility and reputation

Another benefit of link building is that it helps establish your website as an authority in your industry. When other websites link to yours, it lends credibility and improves your reputation. This can lead to more opportunities and business growth!


More opportunities and business growth

Another great benefit of a robust link-building strategy is that it can help you grow your business. When other websites link to yours, it opens up opportunities for collaboration and partnership. It also helps improve your reputation and credibility, leading to more leads and sales.


Increased web traffic

Link building is essential for improving website SEO and driving traffic. By acquiring links from high-quality websites, you can improve your ranking on search engine results pages and increase your credibility and reputation. This can help you grow your business through increased opportunities and sales.


Higher conversion rates

Link building can also help improve your website's conversion rate. You're more likely to rank higher in search engine results pages with a solid link-building strategy. This means that more people will see your website and be able to convert into leads and customers.


Tips for improving your website's link popularity

Focus on quality over quantity.

When looking for links, make sure only to choose websites relevant to your industry and have high authority.


Guest blog for other websites in your industry.

Writing a guest blog for another website is a popular link-building method and can be a great way to improve your SEO ranking and credibility.


Reach out to influencers and ask them to share your content.

Another great way to get high-quality links from authority websites is to reach out to influencers or people your target audience listens to.


Create shareable or likeable content.

Shareable or likeable content can be anything from infographics to ebooks. Offer this content to other websites in exchange for a link back to your site.


Check out your competitor's backlinks.

See who is linking to them and try to get links from the same websites.


Final thoughts

Backlinks are essential for any website looking to improve its online ranking but are not a single solution to any one problem but should form part of your SEO strategy.


While this guide is intended as an elementary introduction to link building, there is much more to learn if you want to become an expert. If you're interested in learning more, check out our other blog posts or contact a digital marketing agency.


About us

My DMA is a digital marketing Christchurch-based agency specialising in marketing strategies and create a marketing plan to suit your marketing budget. We can help with your SEO and link Building needs with great service and an experienced team.


Our goal is to grow your digital presence, boost sales with more visitors, more qualified leads with measurable results.

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