Updated: Aug 10, 2020
Telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than done problems. It’s not for lack of trying, but owning a small business isn’t just a job, it’s a lifestyle. And when you put that level of passion and commitment into something, your unique familiarity with it can be tough to shake.
Yet this is the simplest way to quickly optimise your website. By deeply considering your customer’s perspective and buying journey, we can make decisions that put everything in the right place for the customer to easily and quickly complete their interaction with your business and maybe even leave a nice review to boot.
While it’s absolutely essential to have each of these elements be part of your website, the specifics of their presentation need to be in consideration of your specific customer demographics. Most notably will be the difference between information on an online store, where the priority is to drive sales, versus a traditional brick and mortar business, where the priority is to get them to visit you.