Blogging is part of a content marketing strategy. A content marketing strategy is designed to create valuable content that helps you engage with your audience, build relationships, and drive actions.
1. Improve your SEO
Everyone knows that it’s important to rank well on Google and other search engines, but most small business owners don’t realise that improving their SEO ranking is as easy as blogging!
2. Convert website traffic into leads
Every single new piece of content you put out into the world is one new opportunity to bring in new leads. The key, though, is to ensure you have a call to action that will generate the leads.
3. Establish yourself as an industry expert
If you are operating a successful business, it’s because you know what you’re doing, right? You’ve worked hard to become an industry or subject matter expert to be the best at what you do in your area.
Blogs are a great opportunity to showcase all your expertise and establish yourself as an industry expert. You can even incorporate a little bit of your personal opinion into blogs if you feel confident to do so.
4. Give people content to share
When it comes to blogs, you want to get your content in front of as many people as possible.
Now, unless you have plenty of time to email, DM, and text your blog link to everyone you know and their dog, you need to make that content SO good that the readers that stumble across it (or the ones you sent to it directly) are compelled to share it with others.
5. Provide content for your social media
Engaging content is at the very heart of your business’s social media presence. No one wants to follow a company page that consistency tells you about their updated hours or their current sales. That content gets very dry and boring very quickly.
BUT if you have interesting content that you hope is share-worthy, you should publish it on your business’s social media profiles.
If you’re unsure of what to write about, the best way to choose a topic is to identify where you’re missing content for certain areas of business. If you’re hoping to rank well for a certain keyword, like lawn-mowing, for example, consider topics that feature that kind of phrasing. Our team can help you come up with blog topics that will help you improve your SEO.