What is Content Marketing?
Content marketing is a strategic marketing approach of creating and distributing valuable, relevant and consistent content.
The purpose of a content marketing strategy is to target target a clearly defined audience with the intention of converting them into paying customers.
CONTENT CREATION VS COPYWRITING
Copywriting has a single pure objective..sell!
You will see copy on advertisements, editorials, infomercials, sales letters and landing pages.
Content creation is usually part of an inbound marketing strategy designed to get you found on the internet, build your reputation or get your message across.
Content can come in a variety of formats
SEO copy - such as webpages and blogs
Articles and editorials
Electronic Direct Marketing (EDMs)
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